L'Oreal Preference Mega Reds Permanent Haircolor comes in eight vibrant red shades with intense pure red highlights. This hair color features the L'Oreal Anti-Fade Color System that delivers special patented colorant molecules to penetrate the hair cortex and lock in color.
- Formulated to deliver intense red shade results
- 25-minute automatic color processing
- Anti-Fade Color System
- Rich Conditioning